How Supercar YouTubers Drive and Buy Exotic Cars
Supercar YouTubers, known for their awe-inspiring content, often engage in various strategies to acquire access to a diverse range of exotic vehicles. Understanding these methods can help aspiring YouTubers and car enthusiasts learn how to build successful careers in the automotive world.
Sponsorships and Partnerships
The primary avenue for many YouTubers is through sponsorships and partnerships. Collaborating with car manufacturers, dealerships, or brands allows these YouTubers to feature a wide array of vehicles without the financial burden of outright purchase. Such partnerships can lead to free or discounted access to various cars for promotional purposes.
Rental Services
Some YouTubers choose to rent exotic cars from luxury rental services. This strategy is particularly useful for showcasing a diverse range of vehicles without incurring long-term financial commitments. Renting allows for flexibility and the ability to feature different cars depending on demand and audience interest.
Personal Wealth
A significant portion of YouTubers invest in exotic cars themselves, driven by their success and the sizable incomes generated from their channels. Their ability to buy and maintain high-end vehicles is often the result of their considerable financial backing, derived from ad revenue, sponsorships, and merchandise sales.
Content Creation
Engaging content plays a crucial role in attracting a large audience. By generating buzz around exotic cars, YouTubers can monetize through various means, including ad revenue, sponsorships, and merchandise sales. The income generated from these sources can be reinvested to acquire more exotic cars, further driving their success.
Networking and Relationships
The automotive community is interconnected, and many YouTubers build relationships with car enthusiasts, collectors, and influencers. These connections can lead to opportunities to drive or feature rare cars, enhancing their content and visibility.
Events and Shows
Supercar YouTubers frequently attend car shows, track days, and other automotive events. These events offer unique opportunities to drive or showcase exotic cars, often provided by manufacturers or sponsors. This exposure helps build a larger and more engaged audience.
Getting the Cars: Renting and Borrowing
In addition to the methods mentioned above, YouTubers also get access to exotic cars through renting or borrowing. Major car manufacturers have press cars available for journalists to test, and they also run press events where a multitude of cars are showcased to a wide range of media outlets.
Certain press days may not require significant credentials, allowing YouTubers to be invited based on their following and engagement. Traditional magazines and TV shows often build long-standing relationships with manufacturers to ensure access to new models.
For more rare and exclusive supercars, YouTubers may have to rely on connections with big collectors. For example, the iconic Lamborghini Aventador and Ferrari 488 can be rented relatively easily. However, rarer models might require a relationship with a private collector, as demonstrated by TopGear’s use of Nick Mason’s Enzo for testing.
Some YouTubers can even fake being regular individuals, but behind the scenes, they often have entire production teams and budgets to support their content. This level of organization and planning is crucial for creating high-quality and engaging videos that captivate their audience and build a loyal fan base.