Humorous and Over-the-Top Product Placements in Korean Dramas
When watching Korean dramas, the abundance of product placements can sometimes feel like an endless stream of advertisements, particularly when they become a staple in every scene. From Samsung phones to Kopiko candies and sheet masks, these placements are not just annoying, but can also be a source of amusement. In this article, we explore some of the funniest and most glaring examples of product placements in Korean dramas, as well as their impact on viewers.
Popular Product Placements in K-Dramas
One of the most hilariously ubiquitous product placements is the Samsung Z Flip phone. Even the poorest characters in the dramas are seen carrying one, which is bewildering. It's often so outrageous that viewers can't help but feel like they might as well be the character they're rooting for just to own one. The Samsung Z Flip is so prominent that it can halt the natural flow of the scenes, turning moments into product showcases.
Another constant in K-drama scenes is the Kopiko candy. Its presence is so frequent that it's become a running gag among fans. Kopiko is a popular Korean candy that tastes very good and has a milk-cREAMY, sugary flavor. While some scenes require characters to pause and accept a Kopiko, this doesn't detract from its charm or significance in the series. Fans often enjoy these moments, as they add an authentic touch to the drama's setting.
Product Placements Beyond Basic Immersion
However, not all product placements are just about immersion. They can also become part of the viewers' routines. Take, for example, the ubiquitous sheet masks, which are used in almost every K-drama. These products often appear in unedited scenes, leading to initiatives like the "KDrama Product Placement Drinking Game." Players can challenge each other to see how many known product placements they can spot in an episode. This game has become so popular that it has encouraged people to actually use these products, leading to better skincare routines.
Brands like Subway, Pizza Hut, and instant coffee have also become prominent. Plus, we can't forget the luxury automobiles, sport cars, and American autos like Ford and Chevrolet. Close-up shots of logos and brand features are a clear indication of product placements. It's a game of observation and amusement for viewers who enjoy playing the "KDrama Product Placement Drinking Game" at their next gathering.
Historic Drama's Unique Product Placements
One of the funniest and most absurd product placements often occurs in historic dramas. For instance, in the 2023 version of "My Dearest", there is a scene featuring a Hanyang-hwaro barbecue restaurant. The grill being used is not historically accurate but rather a modern product placement. It's so glaring that even subtle dialogue like 'This beef is so juicy and tender it melts in your mouth. Good quality beef always tastes the best when cooked with charcoal' (as seen in the drama) can give away the nature of the placement. The grill itself is a signature item of the chain, with a large banner prominently displayed in the entryway.
These product placements can sometimes disrupt the flow of the drama but can also be a source of entertainment. While some are more subtle and integrated, others stand out as clear examples of marketing strategies. As viewers, we can continue to laugh or even be annoyed, but ultimately, these placements provide entertainment and a unique perspective into the world of Korean dramas.
Final Thoughts
The prevalence of product placements in Korean dramas is undeniable. From smartphones to candies, these products often become a part of the viewing experience. While some might find it annoying, others enjoy the humor and entertainment derived from these placements. As we continue to watch and appreciate K-dramas, let's keep an eye out for these funny and absurd product placements and embrace the joy they bring to our viewing experience.