Success in Starting a Car Company: Automotive Designer vs. Automotive Engineer
Starting a car company is a challenging endeavor that requires a blend of technical expertise, design acumen, and business savvy. Two common roles are automotive designers and automotive engineers, but which person stands a better chance of success in creating their own car company? This article explores the differences between these roles and the factors that contribute to their potential for success.
Education and Specialization
As of now, formal education primarily focuses on automotive engineering rather than automotive design. However, individuals in both roles can specialize in their respective areas. Automotive designers focus on the aesthetics and functionality of a car's exterior and interior, while automotive engineers concentrate on the technical aspects like performance, safety, and efficiency. Both professions require a deep understanding of the automotive industry, and hands-on experience is crucial.
Experience and Skill Sets
For aspiring car entrepreneurs, gaining practical experience is essential. Ideally, a minimum of 5-10 years of experience in either design or engineering can be a significant advantage. The technically specialized individual is more likely to succeed as a CEO. As the head of a company, it is crucial to have a good grasp of the technical aspects of your product. This knowledge helps in making informed decisions and guiding the company's technical direction.
When it comes to designing cars, both designers and engineers can require the same level of skill. However, the advantage lies in the ability to find and guide talented individuals. A technically specialized individual can easily evaluate if someone is capable of creating visually appealing designs and also guide them to what is realistic without needing to make pretty sketches themselves. Designers can also do this, but they face a more challenging task in selecting people for technical roles due to their limited technical knowledge.
Financial Factors and Entrepreneurship
Funding is a critical aspect of starting a car company. The financial industry often plays a significant role in such ventures. A banker or financier can better identify potential investors and secure the capital needed. While substantial financial resources and name recognition can be beneficial, they are not the only factors that contribute to success.
Moreover, the automotive industry is highly competitive. Companies like Tesla faced significant challenges despite their innovative approach. The Big Three (General Motors, Ford, and Chrysler) and other major international automakers pose formidable competition. Starting a car company requires not only financial resources but also a robust business model and a solid plan for entering the market.
Conclusion
The success of an automotive designer or an automotive engineer in creating their own car company depends on their individual strengths, experiences, and business acumen. A technically specialized individual with a background in automotive engineering is more likely to succeed in leadership roles. However, the key to long-term success in the automotive industry lies in understanding both technical and design aspects, securing adequate funding, and developing a strategic business plan.