The Decline of American Cultural Influence in Australia and New Zealand

The popularity of American bare-bones culture, represented by cowboy stuff and classic American cars, once thrived in Australia and New Zealand but has been in a steady decline for nearly a half-century. Today, American cultural influence is at its lowest ebb since the 1850s, a reversal of its golden period in the 1950s, 60s, and 70s.

Cultural Migration and the Gold Rush Effect

The influx of international populations following the Gold Rush era, starting with the Californian rush in 1848, the Australian Gold Rush in 1851, and the New Zealand Gold Rush in 1861, laid the groundwork for the adoption of American culture. This migration wave was a significant factor in the early spread of cowboy and American car culture. As an example, my parents were born in 1911, and 'Cowboys and Indians' was a favorite game among young Kiwis.

American Influence in Post-War Eras

The mid-20th century saw the peak of American cultural influence, largely due to America's pivotal role in World War II and the presence of US troops in both Australia and New Zealand. This era was marked by an amalgamation of US military presence and Hollywood films. However, by the 1960s, US cultural influence had broadened to include movies, TV, and pop music, as well as the seminal 'teenage' phenomenon spurred by American TV and magazines.

Specific Cultural Immersions

In Australia, the allure of American ideals, represented by the versatile American Cadillac and the celebrated California lifestyle, became a symbol of status and prestige during the 1950s. Similarly, the swimming pool trend, initiated in the 1930s, was heavily influenced by California's films. American-style rodeos and horse-mounted events became popular, mirroring and modifying the American examples. The early Hollywood films from the 1920s, especially the cowboy movies and Jazz music, were a major source of cultural inspiration.

Contemporary Reinterpretations

Today, the remnants of American cultural influences can only be found within the broader spectrum of international entertainment. Country music retains a niche following, and classic American automobiles remain a rarity. Both countries value and have a strong sense of their indigenous cultures and values, particularly given their participation in the Black Lives Matter movement. Right-wing views still mirror American cultural aspirations, but post-COVID-19, a significant shift has occurred, with many favoring an independent path.

While the 1930s saw the establishment of American cultural trends through Hollywood movies and the post-World War II era through Hollywood, California styles, and American music, today, the American emphasis on money and status is not universally embraced. Many between 45 and 70 in New Zealand still harbor resentment due to the Vietnam War and nuclear issues, suggesting a more nuanced and critical reception of American culture.