Why Choose a Harley over a Cheaper and Equally Good Honda or Kawasaki
When considering purchasing a motorcycle, many individuals might wonder why they should opt for a Harley Davidson when there are cheaper and equally good options like Honda or Kawasaki. The answer lies in a combination of tradition, reliability, and a strong sense of belonging to an American legend. In this article, we explore the reasons behind this preference and the historical context that shapes the appeal of Harleys.
The Historical Context of American Motorcycle Manufacturing
For many years in the United States, Harley Davidson was the only motorcycle manufacturer. As a result, many older relatives owned and spoke about Harley motorcycles. After the Second World War, a wave of young people, both male and female, began riding motorcycles as affordable government surplus Harleys became available. During this time, the phrase "buy American" was popular, and Harleys, being American-made, were seen as superior to cheaper Japanese alternatives.
However, the appeal of Harleys extended beyond their practicality. Certain notorious motorcycle gangs, such as the Hells Angels and Booze Fighters, exclusively chose Harley Davidson motorcycles. A significant portion of these gang members were former military personnel, creating an image of tough, American fun-loving patriots who embraced the Harleys as a symbol of their identity.
The Impact of Harley's Advertising Campaigns
In 1981, Harley Davidson underwent a reorganization and launched a groundbreaking advertising campaign. This campaign not only showcased the quality of their motorcycles but also tapped into a deep-seated American ethos of buying American and not "cheap Jap junk." The campaign emphasized the tradition of American-made products and the camaraderie of wearing the Harleys' iconic black and red colors.
The advertising campaign was one of the most successful in history, allowing ordinary people to feel a connection to these symbols of toughness and American identity. It created a sense of belonging among those who could not be part of the motorcycle gangs but still aspired to embody their spirit. This blend of traditional values and modern daydreams made Harleys appealing to a much wider audience, including "wannabes" who saw themselves as part of the motorcycle culture.
The Appeal of Harley Traditions and Fraternity
While Harleys have evolved over the years, the brand remains deeply rooted in tradition and a strong sense of community. Even today, buying a Harley is not just about the ride; it's about becoming part of an American legend. Whether one identifies as an ex-Veteran, a bad boy or girl, or a wannabe, there is a shared experience of belonging to a large fraternity of people who share an American history.
Moreover, Harleys are known for their unmatched comfort and reliability. While Honda and Kawasaki motorcycles offer excellent performance and reliability, Harleys provide a unique riding experience with a strong emphasis on build quality and durability. Many owners value the smooth and powerful ride, the comforting sound of the engine, and the feeling of being securely ensconced in a touring motorcycle.
Conclusion
The preference for a Harley over a cheaper and equally good Honda or Kawasaki is not just about the bike's performance. It is a combination of tradition, heritage, and a strong sense of belonging to an American legend. The brand has successfully tapped into the human need for connection and identity, making Harley Davidson motorcycles much more than just a mode of transportation. For many, owning a Harley is about embracing a part of American history and joining a community of like-minded individuals.