Why Full-Size SUVs like the Ford Excursion and Chevy Suburban Still Matter

When we think of full-size SUVs, traditional uses such as transporting equipment and peoples to remote areas often come to mind. Models like the Ford Excursion and Chevy Suburban were once popular for their robust capacity and durability, whether it was for survey crews or family adventures with kids and dogs.

Initial Uses and Diversification

The original purpose of these vehicles was quite practical. They were utilized by survey crews to transport equipment and personnel to remote areas. However, as wagons and even minivans became less prevalent, these SUVs began to find new niches. There was a need for a heavier, more versatile vehicle that could handle larger payloads, such as families and trailers packed with horses for equestrian activities. This diversification expanded their utility beyond just those originally accustomed to using them.

Adoption by Suburban Dwellers

As these full-size SUVs became more mainstream, suburban dwellers began to see their potential for leisure activities. Families and their friends recognized the comfort and storage benefits of these vehicles. They started utilizing them for camping trips and other outdoor activities, transforming these SUVs into multipurpose vehicles that catered to a range of needs beyond straightforward transportation.

Social and Convenience Aspects

Not everyone actively engages in outdoor activities, but many still seek the perception of enjoying nature. This has led some individuals to invest in these full-size SUVs, even if they do not use them frequently. The social aspect of owning such a vehicle can be significant, as it can enhance a person's image and reputation within their social circle. In a society where outward appearances and perceived interests are scrutinized, these vehicles serve as a form of social currency.

cultural Shift and Personal Use

Though these vehicles may not be as common as they once were, some families, like the author, still rely on them for regular family outings and weekend activities. The Ford Excursion or Chevy Suburban serves as a reliable companion for mountain adventures, tent camping, and transitioning to modern alternatives like truck campers. For them, these vehicles are not just about utility but also about the memories and experiences they create.

The Point – Utility vs. Perception

The question of why these vehicles matter ultimately boils down to their functionality and the personal desires of their owners. The point is that they serve a purpose, and that purpose is valid for those who use them. Whether it's practical needs, social benefits, or a mix of both, the ownership of these full-size SUVs is often a reflection of a specific lifestyle and set of values.

The same principle applies to any other vehicle or product. The point of any item is subjective and depends on the individual's needs and preferences. There is no one-size-fits-all answer, and the value of these full-size SUVs lies in their versatile capabilities and the way they meet the diverse requirements of their owners.